Cannes Lions

MERCEDES-BENZ VIANO

SYZYGY DEUTSCHLAND, Bad Homburg / DAIMLEY CHRYSLER / 2006

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Dynamism, team spirit, a sense of adventure – these attributes do not only count in the Viano Challenge 2006 and the main target group of young families but also form the visual core concept of the multi-phased web clip intended to incite the visitor to participate. Being the heart of a diversified online campaign it imparts the notion of adventure by means of large-sized sceneries replacing the traditional navigation paths by dynamic tiles and stimulating the target group’s explorer spirit. Scenically composed by means of flowing cross-fadings they literally show the visitor the brand values of the Viano.

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