A pen drive (USB Flash Drive) with large flash memory capacity (2GB). One that does not look like a pen drive but rather a Mercedes-Benz Viano. Since it is light and small, it saves a lot of money when mailing. Also, because it is something that everybody uses, it doesn't get lost in the bulk of regular mail, it stands out. We are able to put all the information about the Viano on a PDF document inside the USB flash drive.

It represents the very essence of the Viano: cargo space, transportation, interactivity and technology.

The client is ecstatic. The idea saved money with postage, and the demand for test-drives grew significantly.

It became as desired as the vehicle and proved to be the right solution for the challenge.