The CTR360 platform focuses on Nike’s new boot silo for ‘Control’. The CTR360 is packed full of innovations that help you receive, control and pass the ball better. The boot is designed specifically for the player who can Make The Difference by controlling every facet of the game.

The spot ventures into the mind of Fàbregas as he receives a pass during a frenetic game of football while wearing his new CTR360’s. The viewer enters into his head at the moment he receives the ball and looks up to consider what pass to make. In an homage to the evil genius movie character, his mind mimics a secret headquarters and we see Cesc relaxing on a big leather chair while coolly viewing a multitude of TV screens, which showcase all the options available to him on the pitch. We then see his absolute calmness as he picks the best option available and the viewer is then thrust back in to game play where he delivers the most perfect of balls to his striker.