Cannes Lions

Merry Stress Free Christmas

KING, Stockholm / CLAS OHLSON / 2019

Film
Film

Overview

Entries

Credits

Overview

Background

Home retail store Clas Ohlson is a Nordic chain store. They are a one stop shop for Christmas, since they have everything you need from decorating, cooking utilities and gifts.

Execution

We choose the classical Christmas song “Have yourself a merry little Christmas” because of its close connection to Christmas. It’s an instant reminder to the listener of how Christmas should be - calm and joyous. That’s why we believed it would also contrast well with our message of a stress free Christmas.

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