Advertising for perfume is usually very boring: faces of models and packshots of perfumes. We had to find something that is attractive enough to catch poeple’s attention and transports the fragrance at the same time.

Soap bubbles were filled with perfume. When they burst, they set the perfume free, in the air or on one’s skin.

With the help of a chemist, we managed to attach miniature flyers to the bubbles. They lead customers directly to the perfumery where they can buy the new fragrance.

In a highly competitive market with established brands it is nearly impossible to introduce a new perfume. As a result of the surprising product presentation the costumers got to know it in a new way and will remember it for a long time. During the event the B By M.Micallef already sold better than all the other 2000 perfumes available at Breuninger.