Cannes Lions
JWT MEXICO, Mexico City / RED CROSS / 2014
Overview
Entries
Credits
Execution
When a hurricane approaches, this service, connected to the National Weather Service, sends a series of messages to the users near the coastlines, 5 messages before impact and 5 after.
Outcome
Now millions of people from vulnerable communities know exactly what to do and more importantly, when to do it, so they now have a chance to overcome disasters successfully.
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