Cannes Lions

METRO FM RADIO STATION

NET#WORK BBDO, Johannesburg / SOUTH AFRICAN BROADCAST CORPORATION / 2006

Film

Overview

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Credits

Overview

Description

This 60-second commercial was produced to promote urban radio station, Metro FM's four daytime slots. Four separate 15-second ads were created by different animators, each ad capturing the essence of the show with a distinct visual style. The 15 second spots function on their own as ads for the four shows, but when combined in order of the daily line-up they tell the charming and unique story of a boombox and its travels.

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