Cannes Lions
THE MILL, London / COI / 2011
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The follow up to Anti-Knife Crime campaign ‘Chose a different ending’ --- created the 2nd interactive Web story for the Met Police. It joins a group of youngsters at a party and chaos soon unfolds as one of the partygoers is fatally stabbed in front of everyone. It is not clear exactly who killed Deon and the viewer is invited to choose from 6 possible ‘suspects’. Once chosen, the camera follows that particular ‘suspect’ until we revisit the murder itself, showing us their involvement and how they will subsequently be charged.
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