Nowadays during Christmas, everything revolves around what lies beneath the Christmas tree. The most beautiful of seasons has become a celebration of consumption. And yet the most valuable gift is something unaffordable: spending time together. On Christmas 2016, Coca-Cola wanted to inspire and move people all over Germany to do just that: “Make someone happy. Spend time together!”.

The film was placed first on Coke's Facebook page on December 15th. Just 2 days after shooting the main surprise. Sponsored Facebook ads, YouTube pre-roll ads, Instagram posts and PR placements of the story supported the posting. The aim was to reach as many viewers as possible in a short period of time, as Christmas was just a couple of days away.