adidas miCoach is an interactive training service for anyone who wants to train for his or her favorite sport, general fitness or just for fun. Bringing the knowledge and experience of adidas’ elite coaching partners to the masses, miCoach provides users with real-time coaching and all the tools they need to track performance and monitor progress to get the results they want. The breadth of the offer includes a free to access web platform and training community with hundreds of training plans, free mobile apps as well as a comprehensive range of tracking devices.

We used prototyping to evaluate our design from the very beginning. Verifying our UI framework, detail interactions and testing our data visualization with real users ensured that our decisions were based on insight and not merely on assumption.

The final product is a user interface that disrupts the common template of sport watch interaction. We applied the strongest conventions from smart phones, which keeps the learning curve flat. We introduced new solutions for data visualization that cater the need for extreme glanceability. Our interface avoids ambiguity and allows users to focus on the workout without thinking of the technology. Not only makes it the Smart Run device pleasant to use, it also ensures the integrity of the workout data and no efforts are ever lost. Increased training efficiency enables runners to achieve their goals much easier.