Cannes Lions

INDIVIDUALISED VIRAL FOOTBALL TEAMS

NETTHINK, Madrid / ADIDAS / 2006

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Email in which the famous Spanish football player Xavi appears and by his side, a picture that includes a crow. An arrow points to a man in the middle of the street that says, "HE’S GOING TO BE MY GOALKEEPER, BUT HE DOESN’T KNOW IT YET." When you click you are sent to a microsite where you can choose your perfect team, entering the names and emails of up to ten friends, all of which will receive an email that informs them that you have included them in your team as well as invites them to create their own team.

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