Getting to the concept was very simple… it was the product itself: Bounce! We joined it to an execution where the consumer experience turned around the product concept. That’s where the success of this initiative relies, because in order to implement it, we developed the Bouncing Machine, a game in which the people could jump (bounce) and bring to life that emotion, experimenting the intrinsic benefit of the product in an insightful and unique way. Moreover the consumer could press one of the three buttons in order to accumulate points and win discounts (sales stimulation) and the bounce ball. The bounce ball was a “weapon” that carried the Bounce concept, attracting new consumers to the activation.

We delivered to consumers an experience that created a direct connection with the product, helping to understand the Bounce concept and its association with the activity. During the activation, we accomplished the top 10 sales on adidas brand stores.