Dubai Lynx
J. WALTER THOMPSON DUBAI, Dubai / MADA MASR / 2017
Awards:
Overview
Entries
Credits
Background
Egypt and the region at large have been at the center of global politics for a while now. The constant strife has left a large section of people jaded and apathetic in regard to this aspect. But the need of the hour is for forward-looking citizens to actually wake-up and make informed decisions. With these films, we touched upon the Micropolitics that exist in the everyday lives of the people in region. The insights were immediately recognized and appreciated by the people. It also established Mada Masr as a forward looking and unbiased media outlet that people can rely on for new on political and cultural fronts.
Description
The film is a satirical comment about how the games ofpolitics exist in the least likely of places, leaving the viewer to imagine how deep these games run in actual governmental politics. It was commissioned by Mada Masr, an independent, progressive publication in Egypt that appeals to the well-informed mind.
“Under-14 Handball Team ”, paints a vivid picture of the inner-workings of a school level sports team. It explores topics like fraud, honey-traps, transfer of power, deceit etc., words often associated with Politics, but shown through a more familiar lens.
Execution
The concept Micropolitics, intimately captures the invisible power relations in the least likely of places. The challenge was to reveal the ugly underbelly of these seemingly innocuous outfits, while drawing direct parallels with governmental politics. This required every detail to be crafted to perfection. From the ironical, informed voice over to casting that embody the characters they play at one look. The fluid camera work gives the viewer a fly on the wall kind of experience, adding to the voyeuristic nature of the film. The lively art direction and choice of music create the perfect atmosphere, almost as misleading as the games of Politics itself.
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