Cannes Lions

TV CHANNEL

D6, Madrid / CANAL / 2013

Case Film
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Case Film
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Presentation Image
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Overview

Entries

Credits

Overview

Description

Every day more and more competing TV channels are airing the same stories. Content seems perfectly switchable. We need to stand out in this environment. Create something unique. Historia Channel believes that history does not belong to the past, but can be made every day.

Execution

The Mayoress responded with a letter in support of the move, and the Congress sent us a letter referring the petition to the Ministry of the Prime Minister’s Office. After some time with no response, we decided to conduct a public survey, won overwhelmingly by a YES to the installation. We balloted the bronze testicles amongst all those who voted and they were delivered to the winner at the door to the Congress.

Outcome

Results:

Investment in marketing: 14,000

Publicity value: 500,000

Resource value: 1.6m

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