The concept- "the Media Center is the future" is for all of us. It is simple to understand, it will be part of everyones homes, it enables you to live the new technological life in the right way. The problem was that Media Center and its advantages are complicated to explain, and a 30 second campaign is incapable of demonstrating and answering all the questions that arise after an initial encounter with the appliance. We decided to solve the problem by creating a futuristic house, where visitors can be guided around by different rooms, observing the new concept of the brand.

300,000 people experienced and were guided through the house with its new product. Awareness to the Media Center within the target audience rose within a month to 36% and without a supporting media campaign. The number of leads passed on to Microsoft's distributors was 7,654, which was later translated into 5,412 actual sales of the system. In addition, the joint activity generated a public relations campaign worth $450,000.