Cannes Lions

MICROSOFT OFFICE 2007

WUNDERMAN DUBAI, Dubai / MICROSOFT / 2009

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Features of Office 2007 could help people finish work fast and go home on time everyday, giving them more time for other, more fun things. We gave IT managers a poster and dip-in bowl filled with entertainment vouchers which colleagues could redeem for discounts on everything from restaurants to spas to entertainment options. This offered a taste of what life would be like after implementing Office 2007 and highlighted its biggest benefit - more free time! It also helped IT Managers become more popular in the office and gave them more bargaining power with their own boss to purchase the software.

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