Cannes Lions

MICROWAVE FOODS

OGILVY & MATHER AMSTERDAM, Amsterdam / BECKERS / 2005

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Much too crispy for the microwave.The Dutch are crazy about deep-fried snacks! They don't trust snacks thatcome hot out of the microwave, because the product loses its crispy texture.Therefore the snack manufacturer Beckers wishes to emphasise that theirmicrowave croquettes really are crispy. Unbelievable but true!

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