With 500 outlets, Migros is Switzerland's largest retail chain and has some of the strictest freshness standards on the market. When you buysomething at Migros, you can be absolutely certain that it will be fresh. To demonstrate this benefit, we join an industrious little hen on its daily way to work. It leaves the beautiful farmstead where it lives in the early morning and waddles off on a journey of epic proportions through idyllic fields and forests until it reaches a town and the nearest branch of Migros. There, it lays an egg directly in the box. Its work done, it sets off again on the long journey home.