As one of four models on the cover, readers are drawn to Marisa Miller as a featured model. Within her section is a humorous Miller Lite/MGD six-page Supermodel Photography Manual, showing readers how to prepare for their own spot at the Swimsuit Issue photo shoot next fall. After her initial photos, the branded manual opens to a four-page gatefold of Marisa Miller content. The entire branded piece is followed by behind-the-scenes footage of Marisa’s shoot.

By developing a unique, exclusive opportunity with six-page editorial content and Marisa Miller photo shoot, Miller Lite/MGD achieved implied endorsement from a celebrity model through editorial positioning, personal interaction with readers both at the photo shoot and through its sweepstakes, as well as product requests at no additional cost.