Cannes Lions

MILO

OGILVY JOHANNESBURG, Johannesburg / NESTLE / 2011

Overview

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Credits

Overview

Description

Milo is a chocolate and malt milk drink given to children for sustained energy release.

Research was showing that moms were only giving it to their kids as an occasional treat.

The job of this commercial was to encourage moms to give it to them on a daily basis, with the benefit that Milo would help their child to conquer their day

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