The planet is asking us to make a change. 2 out of every 3 Italian minds who are concretely changing the world through sustainable projects, work in inadequate spaces. Clutter, untidiness and disorganization are the principal obstacles to their performance. What if changing these spaces could help to change the world?

IKEA provided its furnishing and storage expertise to the 3 greatest contemporary Italian minds, working on sustainable international projects, helping them redesign and reorganize their workplaces. In this way, IKEA helped create the best conditions for them to work and focus on their projects, increasing their productivity, improving their creativity and significantly reducing stress. All of this to achieve one big goal: to contribute towards making the world a better place.

Ordering at home can change our life. It improves the quality of our life, stimulates harmony, concentration, saves time and energy and can increase productivity up to 44%. The problem is that maintaining it is sometimes very difficult.

IKEA has created practical, effective and simple solutions to help us order the house. And consequently our life. So, we decided to help those who, with their own mind, dedicate their lives to improving and changing those of others: the greatest Italian minds of the moment. Genes, innovators and young entrepreneurs who often, due to scarce resources engaged in research and innovation, find themselves having to work in inadequate spaces that do not enable them to express the maximum.

Our ambition is to bring order to their workplace in order to help them face those challenges that can improve everyone's life and change the world.

We’ve redesigned and reorganized the workspaces of the 3 greatest Italian minds that are changing the world with important sustainable project. In July, we launched the campaign on all the IKEA’s digital and social channels with a digital video strategy: the teaser, the main video of the operation and one video for each of the workspaces, where we showed every mind’s single sustainable project and the IKEA’s makeover of their workspaces from an inadequate environment to the best one possible.

The conversation spread across social media with 5,6M of Total Reach, 7,6M impressions and 68K interactions, attracting the attention of important Italian influencers. But the biggest impact was showing people how you can achieve great things through little changes.