Cannes Lions
CIRCUS ADVERTISING, Moka / EDENA SA / 2008
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Inside a classroom, all the boys are utterly charmed by their beautiful teacher. One of them seems to be completely under her spell. He does not lose any movement of hers and looking at his eyes we can easily see that he would give anything to be in her arms. As the teacher turns towards the blackboard, the little boy takes his Edena Kid bottle, uses the special nipple to spread water on his cheeks as fake tears, makes a sad face and goes to the teacher. On seeing the boy in tears, the teacher hugs him tenderly.
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