For the launch of three new MINI models, a high-interest Online Special is to be developed.

With the campaign claim MINI. That's me. The MINI Webclip Contest: Show in a short film which MINI suits you best. Users entered their web clips in three categories.All in all, the web clips published showed differing interpretations of the MINI models. The competition proved to be a creative project inspiring a high degree of involvement - unique in the automobile industry to date. Both the quality of the web clips entered and the website design based on celluloid visual style were impressive.