Cannes Lions
OGILVYONE BRASIL , Sao Paulo / KRAFT / 2006
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”Revisit your childhood with Confetti” was the concept we created for Mini Confetti chocolates that was different, catchy and entertaining. We built the smallest chocolate site in the world, a site where people have a unique experience with the brand and spend many minutes interacting with the games that remind us of games from the old days. The participants can play, can be ranked and even invite their friends to beat their record by creating a character that resembles them. This creates a strong viral action that allows Confetti to reach thousands of people without using traditional media.
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