Cannes Lions
*MR. JOHN SAMPLE..., Barcelona / MINI / 2006
Overview
Entries
Credits
Outcome
100% of orders were accomplished, which means 100% of objective achievement. All clients are enjoying their new MINI Cooper S Montecarlo. Due to the campaign’s impact, and as an anecdote to the reader, we must comment that 90% of the clients got in contact with the brand to thank for the mailings received.
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