Cannes Lions

Seen from a MINI

TBWA\BELGIUM, Zaventem / MINI / 2022

Awards:

1 Silver Cannes Lions
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Overview

Entries

Credits

Overview

Execution

For the photography we worked with real street photographers, which we casted via street photography festivals. But we gave them a new challenge: make street photography out of a car, and use the frame of the car window as the frame of the picture. This way we wanted to illustrate the unique view MINI drivers - and the MINI brand - have on the city. All photographers were very excited to take up this new challenge. It made them experience their own genre in a new way. The results were stunning. Every image is a unique moment, captured from MINI, with the positive and vibrant point of view of the MINI brand. The distinctive shape of the car window makes this a truly one of a kind photography project.

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