Cannes Lions

MINI NEXT FAMILY

STORZ & ESCHERICH, Berlin / BMW / 2013

Case Film
Case Film

Overview

Entries

Credits

Overview

Description

The film takes us behind the scenes of MINI NEXT, the premium used car program by BMW MINI.

Here, the eclectic NEXT-Family, lead by its grand master, takes extra special care of the automobiles in their very own way.

One thing becomes clear: The NEXT-Family shows unconditional admiration, love and trust for their grand master and for the MINI.

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