Cannes Lions

MINI NEXT FAMILY

STORZ & ESCHERICH, Berlin / BMW / 2013

Case Film
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Description

The film takes us behind the scenes of MINI NEXT, the premium used car program by BMW MINI.

Here, the eclectic NEXT-Family, lead by its grand master, takes extra special care of the automobiles in their very own way.

One thing becomes clear: The NEXT-Family shows unconditional admiration, love and trust for their grand master and for the MINI.

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