Cannes Lions

Nothing

DDB PARIS, Paris / VOLKSWAGEN / 2017

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Research and development, driver assist systems, autonomous cars…when Volkswagen asked us to talk about their innovations, we could easily have told everything.

But everything has already been said about everything.

So, we chose to speak about nothing.

And it so happened that nothing said something about life.

And Volkswagen’s vision of technology.

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12 items

Original Letters

DDB ARGENTINA, Buenos aires

Original Letters

2018, VOLKSWAGEN

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