Pimkie is a 25+ women fashion retailer with more than 750 stores in 47 countries. The fashion retail market is highly competitive and although in the last few years Pimkie invested a lot in a more trendy image, really fashionable 25+ women were still not considering visiting a Pimkie store. So if they are not considering the shop, then let’s bring the shop to them. Pimkie introduces a completely new distribution channel: the Mini Fashion Bar. It’s just like a regular hotel minibar, but with women clothes. Completely integrated in the closet of you hotel room, offering complete outfits to women when they like to shop the most: on vacation.

The first results were amazing. Nearly 100% of women truly appreciated a Mini Fashion Bar in their closet. Over 50% actually really bought an item! And even more important: consideration to visit the Pimkie store was over 70%. Which is far above expectations, considering this for Pimkie hard to convince fashionable audience.

Pimkie introduces a new surprising distribution channel: the Mini Fashion Bar. It’s just like a regular hotel minibar, but with women clothes. Completely integrated in the closet of you hotel room, offering complete outfits to women when they like to shop the most: on vacation. All the Pimkie items in the Mini Fashion Bar are carefully selected to match the weather, location and events of the hotel area. It works really simply: pick an item or a complete outfit and pay when checking out. Just like a regular minibar. Not the right size? Just call the concierge. And when scanning the label codes, you can even continue shopping the complete collection on your mobile.

The Mini Fashion Bar was first tested in trendy boutique hotels in fashion cities like Antwerp, Amsterdam and Barcelona. The first results were amazing. Nearly 100% of women truly appreciated a Mini Fashion Bar in their closet. Over 50% actually really bought an item! And even more importantly: consideration to visit the Pimkie store was over 70%. Which is far above expectations, considering this for Pimkie hard to convince fashionable audience. By September – during the fashion weeks – the Mini Fashion Bar will be available in over 10 European countries.