Cannes Lions

MINI MANUFACTURING

BBDO INTERONE , Hamburg / MINI / 2003

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"How does the MINI become a MINI?" – In response to MINI fans' interest in the processes behind the scenes at the MINI manufacturing facilities and in order to reinforce MINI customers' long-term enthusiasm for the brand, the answer to this question is provided in full by the international online special "MINI Manufacturing". In the BMW Group multimedia presentation of the production process, a wealth of information is available in a "MINI like" brand setting. Divided into six sections which reflect the production characteristics – Location, Precision, Care, Uniqueness, Individuality and People – this feature reveals the secrets behind the success of the MINI.

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