Cannes Lions

MINUTE MAID PURE SQUEEZED

DONER, Southfield / MINUTE MAID / 2013

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There was a time when oranges didn’t have to worry about an orange juice rivaling their fresh, ripe, tasty dominance.

But, with Minute Maid Pure Squeezed, their happy little world has changed forever. Now oranges have to experience the many painful emotions that result from no longer being “king of the tasty hill.” Oranges are not happy about it. Not one bit.

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