Cannes Lions
72ANDSUNNY, Brooklyn / DIAGEO / 2016
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Age is nothing but a number. This is the story of “87-years-young” BaddieWinkle who challenges the stereotypes of ageism by shaking her hips and partying every chance she has. We follow Baddie at her own birthday party, perhaps the most eclectic get-together we’ve ever watched on film, witnessing her entertainingly mix it up with people of all ages and races. As she shows off her charming dance moves, fashion style and swagger – her voiceover reiterates her fun-loving yet purposeful point-of-view – further proving that age is no barrier to having fun. Baddie “keeps it moving” – and the end line inspires viewers to #KeepItMoving, too. The voiceover is lifted from candid interview sessions with BaddieWinkle. The film is set to an 80's funk track that's as timeless as she is.
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