A part from Dove which is doing some films about self esteem, there are very few experiments on this kind in our markets.

No particular regulations but we decided to make it totally true, with legal supervision to be credible.

In this case, the manifest video has been realized under the independent legal supervision to oversee :

- the shoot of pictures produced in the same conditions the morning and the evening (no re-make up, same lighting, no retouch…)

- the day of experiment

- the interviews on the street and the analysis of the results

The manifest film creates the debate. Some people are surprised by the results of the experiment (5 years more) and find the experiment interesting, others disagree with this approach of proof to sell a product, others still wonder how old she is really.

But, nobody is indifferent. And Garnier installs his vision of beauty. With Garnier, you can act.

The manifest video viewed more than 1,225,000 times in a few days has generated much discussion in the European press (Huffington Post, aplus.com…), by the channel TV (France 2) and exceeded the boundaries of Europe being republished by famous American actor Ashton Kutcher, on his Facebook page for its some 17 million fans.

But above all the brand has been able to provide a concrete solution to women as shown by excellent sales results in France, the UK and Germany.