Cannes Lions
Y&R SHANGHAI / COLGATE-PALMOLIVE / 2009
Overview
Entries
Credits
Execution
The media is the message. Designated public and private rubbish bins across the cities of Beijing and Shanghai were converted into media that reminded our target of the need for mouthwash.
Outcome
Awareness for Colgate Plax increased by 59% and market share grew from just over 2% to 16% in less than 12 months.
Similar Campaigns
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