Cannes Lions
mcgarrybowen, Chicago / KRAFT / 2014
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In “Jim’s Artichoke Dip,” Jim is making his signature dip in his home. The key ingredient? Miracle Whip. Wrapped securely in plastic wrap, Jim transports his creation to a stuffy suburban party via his El Camino. As he struts into the well-manicured backyard, he looks completely out of place. But he couldn’t care less. He pushes the lesser appetizers aside and throws down his dip like he means it. He’s Miracle Whip. And proud of it.
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