November 21, 2013. Córdoba, Argentina.

David Nalbandian was saying goodbye to tennis, playing against # 1 tennis player of the World: Rafael Nadal.

We had the best tennis player in the world.

We had Argentina´s most loved player.

We had a full stadium.

We had millions of people worldwide following the event on TV and Internet.

Everything was perfect, until something went wrong.

THE BALLBOYS WERE MISSING

The whole stadium fell silent. Both fans and players started looking for them all over the place with no results.

After a moment of suspense, the mystery was revealed.

The ballboys appeared at the court carrying a flag with the message.:

Many children disappear every day in the world, help us find them. Missingchildren.org.ar

THE RESULTS WERE AMAZING:

More than 30 thousand people watched the activation live at the stadium.

More then 20 million people followed the event live on TV and Internet Worldwide.

+100 National & International media shared the idea in their home pages.

+ 100.000 tweets, comments, Facebook sharings and YouTube views all over the world talked about Missing Children & the Missing Ballboys and helped spread the message everywhere.

David Nalbandian was saying goodbye to tennis, playing against #1 tennis player of the World: Rafael Nadal.

We had the best tennis player in the world & we had Argentina´s most loved player.

We had a full stadium. (Ambient Media: 30.000 people)

We had millions of people worldwide following the event on TV and Internet. (TV - Traditional Press - Internet Media)

Everything was perfect, until something turned wrong.

THE BALLBOYS WERE MISSING

The whole stadium fell silent. Both fans and players started looking for them all over the place with no results.

After a moment of suspense, the mystery was revealed.

The ballboys appeared at the court carrying a flag with the message:

Many children dissapear every day in the world, help us find them. Missingchildren.org.ar

Immediately the activation finished, thousands of people, media and celebrities started talking, sharing and spreading the message all over the world. The same happened the day after. The Missing Ballboys of Missing Children were everywhere.

THE RESULTS WERE AMAZING:

More than 30 thousand people watched the activation live at the stadium.

More then 20 million people followed the event live on TV and Internet Worldwide.

+100 National & International media shared the idea in their homepages.

+ 100.000 tweets, comments, Facebook sharings and Youtube views all over the world talked about Missing Children & the Missing Ballboys and helped spread the message everywhere.

Missing Ballboys and Missing Children were in the agenda of the media and a trend topic of social media in argentina for the next 24 hours with a $0 budget.