Cannes Lions
PROXIMITY CANADA, Toronto / MITSUBISHI / 2006
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Mitsubishi has only been established within the Canadian marketplace for the last 3 years. Overall awareness of the brand is low in this market, along with consumer doubt resulting from product recalls in Japan.The launch of the new 2006 Eclipse provided a significant opportunity for Mitsubishi to establish a strong foothold in the Canadian marketplace and leverage the 2006 Eclipse as a vehicle for Mitsubishi brand.
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