Cannes Lions

MITSUBISHI 2006 ECLIPSE

PROXIMITY CANADA, Toronto / MITSUBISHI / 2006

Presentation Image

Overview

Entries

Credits

Overview

Description

Mitsubishi has only been established within the Canadian marketplace for the last 3 years. Overall awareness of the brand is low in this market, along with consumer doubt resulting from product recalls in Japan.The launch of the new 2006 Eclipse provided a significant opportunity for Mitsubishi to establish a strong foothold in the Canadian marketplace and leverage the 2006 Eclipse as a vehicle for Mitsubishi brand.

Similar Campaigns

12 items

MITSUBISHI I

180LA, Santa monica

MITSUBISHI I

2012, MITSUBISHI

(opens in a new tab)