Cannes Lions

MITSUBISHI MYCOVER

AMPFY, Sao Paulo / MITSUBISHI / 2013

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Overview

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Credits

Overview

Description

In this age of social media, why not help consumers share their ideas wherever they go, in the real world?

This insight inspired us to create the Mitsubishi MyCover, a Facebook application that enables people to easily design their very own Pajero TR4 tire covers and spread their ideas throughout the city streets.

After just two weeks, more than 5,000 covers were created using the app and the first edition of the campaign reached more than 60% of all Mitsubishi Pajero TR4 owners in the whole country.

Execution

Our work was used by people to inspire their peers on the city streets.

Outcome

After just two weeks, more than 5,000 covers were created using the app and the first edition of the campaign reached more than 60% of all Mitsubishi Pajero TR4 owners in the whole country.

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