The email excercise was intended to compliment the clients print campaign in semi-porn magazines. Though the the two had little in common in execution, the idea 'Too Hot' was common. The Pajero in India is seen as a man's vehicle. And the email was sent to 30+ males residing in urban areas. The email ensured that people go through the site. Once on the site, it was decided to keep the experience of the vehicle in mind rather than overdo the creative thought.