Cannes Lions

Honda Used car Grand Prix

BASCULE, Tokyo / HONDA / 2016

Case Film
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Description

To achieve a goal, we made online virtual drag race event by using technology. Course is made by placing 36 iPad pro in two rows. Mini cars can be operated at distance by smartphone. The event was broadcast live. Users can make their own car from 36 designs and more than 10,000 specs which automatically selelcted from the database. 14 cameras captured race moment and switched automatically by position of mini car.

Execution

The entery term to join the virtual drag race open for a week. During this period, participants apply event and can make their mini car. Race was held for 20 hours in 2 days, and participants and audience both join the event through online lively.

Outcome

7,073Entries

250,000?Viewers

1,659,273?Tweets on used cars information appeared on timeline.

Level of program satification 94.6%

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