We open on 3 old ladies drinking 7UP at a table. Suddenly, a disembodied voice tells them that “of course, 7UP is delicious, but try adding it to lemon cake to give it a kick on pinnacle night.” To prove it, the voice teleports the ladies to their local pinnacle night, where they try the lemon cake. “Delicious,” one of the ladies says, “but what else can you do with 7UP?” The voice answers, “mix it with whiskey at an underground fight club.” And transports them to a dark warehouse filled with fighting men. There, the frightened women recognize someone, their old friend Esther! The women are shocked, they thought Esther was dead, they even went to her funeral. Esther informs them that she is still alive. The voice is surprised too and simply summarizes what’s occurred, “7UP goes great with everything and your dead friend’s a cage fighter.”