This was multi-platform project that utilized all of Editora Abril's segment tools (on and offline):Runner’s Women’s Health Men’s Health Boa Forma AlfaM. de MulherSocial NetworksThrough a cultural contest on the hotsite, people interested in participating in the project had to answer the following question:"How can running change the life of someone who wants to run?"The competition quickly turned viral on the internet and we had over 1,500 enrolled in 2 weeks.Four people were selected to go through the transformation.This was far from an easy task, as it consisted of an intense schedule of training with the best professionals from Mizuno.We documented these 7 months of training, turning them into weekly episodes, until the grand finale.The final race was held in one of Mizuno's main races – Amsterdam. All participants were able to run 21 km and improve their personal time.

We have developed more than an online media presence.

We created an interaction tool with the target and an emotional relationship with the brand.We have transformed not only the lives of the participants but also the way a brand relates to the specific niche of street runners.7 months training;36 episodes;More than 1.500 enrolled;More than 1.5 million interactions in social networks;More than 234 million impacts on the internet;More than 678 thousand readers;More than 41 thousand unique visitors to the web series page; More than 165 thousand page views;Great repercussion in specialized blogs