If running was a challenge, to divulge this event is even harder.

It was important to capture all the emotion. We had to tell of this adventure without any cuts or special effects.

In only one action, we showed it all in a 30-minute program aired on the biggest extreme sport channel of the country: OFF.

In the internet, we created 8 different small programs (2 minutes) to maximise the action.

There were the products and the Brand in real life.

A unique and real content that has changed those 50 heroes into more than 1 million fans of the brand.

It was not without reason that, in 2013, Mizuno had record sales, 47% growth, and increased its followers in social media by 90%. It became the most coveted brand on the market.