Cannes Lions

M&M'S CHOCOLATE

CLEMENGER BLUE BBDO MELBOURNE, Melbourne / MASTERFOODS / 2008

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M&M’s Election is where you vote to elect your favourite M&M’s ‘Candydate’ for a chance to win $100,000; 5 M&M’s Candydates slug it out on the campaign trail to win the public vote. Voters can explore character pledges, see live polling and vote for a chance to win. But what’s an election without a smear campaign? We have introduced a new M&M - a sinister but bumbling character called ‘Mister M’ who runs his smear campaign during the election.At certain intervals Mister M hacks into the election website via video link in order to lure people to his blog (where he dishes the dirt on all the Candydates). But the one question remains; is Mister M a new character or just one of the other Candydates in disguise? Voters can also join the ‘Fans of M&M’S’ Facebook group to immerse themselves in content and interact with other fans.

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