Cannes Lions
RAINEY KELLY CAMPBELL ROALFE/Y&R, London / LG / 2011
Overview
Entries
Credits
Description
This is a series of sponsorship idents that showcase to 16-24 year olds how LG’s innovative range of smartphones can make their life good. The idents are made from the highlights from a US daytime soap opera, The Young and The Connected, based on the social lives a group of Californians enjoyed via their mobiles.
Similar Campaigns
12 items