Cannes Lions

MOBILE COMMUNICATIONS

CONRAD CAINE, Munich / SIEMENS / 2012

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The iPad application “Recollections” was developed to mark the 195th birthday of Werner von Siemens. This app is an innovative product which showcases the company founder’s life to let users experience historical facts and innovations. It was designed to explain the physical processes of the inventions to a wide target audience.To generate the most fascinating and easy-to-consume user experience, the project was developed as an iPad app. It is the perfect device to display the eight chapters worth of video content, as well as six interactive elements which allow users to test technical issues by themselves. As the thousands of downloads within the first few weeks showed, the application is the best choice to let users really experience historical events.The application was developed for iOS.

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