Cannes Lions

MOBILE NETWORK

NET#WORK BBDO, Johannesburg / CELL C (MOBILE NETWORK) / 2005

Awards:

1 Shortlisted Cannes Lions

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Overview

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Overview

Description

These commercials flighted in cinemas just before the movie and asked people to switch their phones to silent. We used famous movie scenes and got the actors to replace some of their lines with "cellphone rings" to show how phones disrupt the movie.

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