Cannes Lions
ARCHIBALD INGALL STRETTON..., London / O2 / 2005
Overview
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Credits
Description
O2 customers were directed to a website, where they could watch a short film that showed two moths falling in love within an 'O2 neon landscape' setting. The film ends with a wicked (but funny) twist that relates back to O2 and the message; 'Happy Valentine's Day'.
Outcome
This one-off piece far exceeded expectations with total response of 109,399 visits to the site.
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12 items