Cannes Lions

MOBILE NETWORK

ARCHIBALD INGALL STRETTON..., London / O2 / 2005

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Overview

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Overview

Description

O2 customers were directed to a website, where they could watch a short film that showed two moths falling in love within an 'O2 neon landscape' setting. The film ends with a wicked (but funny) twist that relates back to O2 and the message; 'Happy Valentine's Day'.

Outcome

This one-off piece far exceeded expectations with total response of 109,399 visits to the site.

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