Cannes Lions

MOBILE OFFICE SOLUTIONS

DARE, London / VODAFONE / 2007

Awards:

1 Shortlisted Cannes Lions
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Bringing a b2b brief to life is always a challenge. We needed to promote mobile office solutions - doing business on your mobile phone - to bored businessmen.So, we went a little left-field. Having your office on your mobile means you don't need a desk anymore. So we decided to build our very own two tonne steel crusher and let businessmen choose the desk they would like to see crushed - before their very eyes.Who wouldn’t want to see their boring business desk destroyed? But most importantly, of the people that crushed a desk, 89% went on to read how they could do business on their mobile.

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