Cannes Lions

MOBILE PHONE

MacLAREN McCANN, Toronto, On / ROGERS WIRELESS / 2004

Film

Overview

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Credits

Overview

Description

A commentator, doing a pre-game report, is distracted by an overhead microphone that drifts into frame, eventually hitting him in the head. We reveal that the guy operating the mic was so involved playing games on his cell phone that he was oblivious to what he was doing.

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